Digital Marketing

                                               "What is Digital Marketing"

Today we are experiencing that all things are coming on the Internet, and we find the there is mass usage of internet among every group of people. Digital marketing becomes important concept when we consider promoting the products of a company through an online mode, which includes making websites and other tasks, which spread the awareness among the consumers for the products.  Digital marketing is also called as Internet Marketing 

What actually makes Digital Marketing Important- 

• It is the need of Hour- In today's world, everything we see is being digitalized, and is finding is existence over the internet, and not many things are offline now. In-fact, the major shopping platforms like Amazon, Flipkart etc. are mostly online. 
• Increasing number of Users- It is believed that almost about 90 million users or 40% population of urban areas preferred online shopping and used those platforms for price comparison and finding the cheapest products available online. Moreover, the users finds it to be more convenient, as it involves no physical involvement and availability of choices. 
• Digital Marketing helps in promoting the products more effectively than the traditional Marketing- It is possible only because of digital marketing that the company promotes its products on various social media platforms and also makes it available at each place where possible. But, this case is not possible in traditional marketing, as promoting the products involve more costs and less convenience in this marketing.
• Digital marketing helps in competing with large corporations- As we know that competition is the hardest part for running a business. For example big corporations like Amazon and many more have an edge over small companies because of things like  CPC (COST PER CLICK), SEO (SEARCH ENGINE OPTIMIZATION), which helps them to increase more traffic on their sites and consequently increase in purchasing more goods by the customers. So today many companies opt for digital marketing rather than traditional marketing 

                                     "Future of Digital Marketing in India" 

It is expected that in country like India, the career scope of digital marketing will be $ 160 million by 2025. So this is an astonishing figure in itself. This is just because many companies are now shifting their focus from traditional marketing to digital marketing. One of the biggest job available in digital marketing sector and is in demand is "Social Media Marketing". 

Within Social Media marketing, there is further division of jobs, which includes Digital Ads Manager, Content Strategist, Video Marketers and many more jobs. Prediction is also made that in India there will be 500 million users of internet who will consume internet for both entertainment sharing and learning. 

                                             "Terms related to Digital Marketing"

1) Search Engine Optimisation (SEO)- This is a process of increasing the traffic on a website from the free organic, editorial or natural listings on search engine. The traffic on the site is increased with the help of keywords. 

2) Pay Per Click (P.P.C)- It is used on a wide range of websites, including search engines, where the advertiser pays only when user clicks in their ad. Hence the title is pay per click. What actually happens here is advertisers place bids on keywords that they think their target audience would type in search field when they are looking for something. 

3)- Social Media Marketing- As mentioned above, it is a growing career opportunity, especially in India. Today we find that every company has its presence on the social media, which helps it to gain more popularity, and it is possible only through these sites that companies can reach more and more customers at a single point of time. Moreover, it does not require much efforts on the part of the customers as they just simply login and order their products online, which does not require any physical effort. So all this have been made possible only because of social media. 

                                         "Components of Digital Marketing" 

The basic components of digital marketing as we all know are- 

1)- Audience- Obviously, digital marketing aims at creating the awareness among the public by delivering the messages. Without audience, company even if trying its best to promote its products can't bear fruits. So, the core of digital marketing is Audience. To attract the audience company should look for the products in which the consumers are interested. 

2)- Content- Without content how can audience know that what a company is trying to say?. So after targeting its audience, the company should look for its content. The content should be appropriate, which means that it should be related to products of the company. Some different types of content that a marketer goes for are  Text, Video, Images and Audio. Right combination of these four can form effective message for the audience.

3)- Context- Well, this term is also important component of digital marketing. Context will define subject or the objective of content. 

So, do you know the basic formula behind the message which a company delivers to its audience?. Well, it's simple, and is provided as follows- 

 

                                                 Content + Context = Message. 

                                           "Segmentation of Digital Marketing"

                                   

The concept of Digital Marketing is segmented into two parts, these are- 

1)- Search Engine Marketing- Do you know which is the largest search engine?. The answer to this simplest question is GOOGLE. So what we actually do on google?. Well we go on for searching the desired things. So same is the case here, digital marketing helps its audience find whatever they want. Only the thing is the bloggers, website makers need presence on GOOGLE SEARCH CONSOLE, which helps in creating presence of their blogs on the internet and also increasing traffic on their sites. 

2)- Social Media Marketing- It helps brands engage with target audience.  

                                           "The Process of Digital Marketing"

The process of Digital Marketing is described as below- 

Step-1 - Identify the company's objectives. 

Step-2- Identify what channels of digital marketing would the company go for?. It might include video marketing, Email marketing, Social media marketing and so on. 

Step-3- Conduct the Audits. 

Step-4- Optimize your channels and Assets. 

                                    

                                                "Types of Digital Marketing"

At last, I would like to finish this blog by requesting you to please have a look on the types of digital marketing. 

Types of Digital Marketing

   

                           

                                                                       Thank You