Digital Marketing Strategies

 This post provides you insights into the different digital marketing strategies that can be adopted by new companies. There are total seven strategies that the companies, which the companies must take into consideration, these include- 

1)- SEO (Search Engine Optimization)- It was born in 1991. SEO is the process of optimising your website so that it ranks high in search engine results for relevant keywords and phrases. The goal of SEO is to drive more traffic to your website from members of your target audience. These are customers actively looking for the products and services you provide, as well as users looking for more top-of-the-funnel content.

                                                   "Why to Use SEO"

When it comes to digital marketing strategies, SEO is a must. It intercepts every member of your target audience, regardless of where they are in the purchasing funnel. The reason for this is that nearly every user starts their search for a new product or service with a search engine. It is a fact that more than 30% of the researchers click on the the first result on the google., and approximately only 10% prefer to go to the second web page. 

2)- P.P.C (Pay per click)- It was started in 1998. PPC is a type of paid advertising that uses an auction-based system. PPC allows you to bid on keywords for which you want your ads to appear — your ad appears when a user's search includes your keyword. These advertisements are then displayed at the top of search results, above organic listings. If a user clicks on your advertisement, you must pay for that click.

                                             "What is the goal of PPC"

PPC aims to reach searchers who have transactional queries, indicating that they are ready to purchase your products or services. When they click on your ad, they'll be taken to your landing page, where they'll see a call-to-action (CTA) to convert, whether it's by purchasing a product, signing up for an email newsletter, or taking another action.

                                               "Why to use PPC"

PPC is one of the most cost-effective methods of paid advertising. PPC is a useful online marketing strategy for many businesses that are just getting started with digital marketing or looking for a quick boost. It elevates your website to the top of search results, which can be beneficial if your company's organic search result ranking is several pages down. 

Some interesting facts about PPC- 

For every $1 spent on Google Ads, businesses earn $8

Users who click on advertisements are 50% more likely to purchase a product.

3)- Content Marketing- It was started in 1996. Content marketing is another popular online marketing strategy used by businesses today. Your company's content marketing strategy focuses on reaching, engaging, and connecting with customers through content. Users benefit from this content, which can include videos, blog posts, infographics, and more. It is not, however, sales copy; rather, it is informational.

 4)- Email Marketing- It was started in 1978.Email marketing focuses on both retaining current customers and acquiring new ones. It's a great way to raise brand awareness, keep your company top-of-mind, and encourage repeat purchases. Developing and refining your campaigns, as well as growing your audience, are essential components of email marketing. Email marketing, like content marketing, focuses on providing users with valuable information — otherwise, people will unsubscribe.

                                           "What is email marketing’s goal?"

The primary goal of email marketing as a digital marketing initiative is to stay on the minds of potential customers while also providing current clients with useful information, such as relevant industry news, and personalised content, such as product coupons, to keep them coming back.

                    "Why use email marketing as a digital marketing strategy?"

When it comes to email marketing, there are numerous advantages. As a result, email marketing is used by more than 80% of businesses, ranging from manufacturing operations to retail stores to technology firms.

5)- Social Media Marketing- It was started in 1997. It was started by Scott Morris and his wife, who previously worked on large social media campaigns. Social media marketing focuses on increasing brand awareness and conversions. Depending on your target audience and their platform preferences, a social media marketing campaign may include one or more social media platforms.

                                            "Goal Of Social Media Marketing"

The primary goal of social media marketing is to raise brand awareness and conversions while also establishing and maintaining your company's reputation.

                                         "Why to use Social Media Marketing"

With less than 30% of businesses using social media as a marketing strategy, businesses that invest in it have a huge opportunity. Even better, social media accounts for more than 25% of a user's Internet time, making it an ideal platform for connecting.

6)- Voice Search Optimization- It was started in 2008.Voice search optimization is one of the most recent Internet marketing strategies that businesses are implementing.

                                "Goal of Voice Search Optimization"

The goal of voice search optimization is to get a featured snippet for keywords that are relevant to your target audience and business. By ranking for position zero, your business increases its online visibility to consumers, which can lead to store visits, product purchases, and other actions.

                               "Why to use Voice strategy optimization?"

With more people purchasing smartphones and voice-activated speakers, voice search is emerging as a new — and popular — method of searching. As a result, it's one of the most recent digital marketing strategies for businesses to implement. Almost half of all adults use voice search every day.

7)- Video Marketing- Another digital marketing strategy for businesses looking to increase revenue is video marketing. According to Wyzowl data, 63% of businesses have begun using video content marketing.Your company's reach, revenue, and operations all grow as a result of video marketing. Your company, like content marketing and email marketing, focuses on creating informative and valuable videos for its target audience.

                                        "What is goal of Video Marketing"

The goal of video marketing is to increase brand awareness, conversion rates, and company revenue. It achieves these objectives by providing users with valuable, high-quality content. Like voice search optimization, this strategy appeals to current user behaviours.

                      "Why use video marketing as a digital marketing strategy?"

Video marketing is quickly becoming a go-to online marketing strategy due to its ability to increase conversion rates. It's also a great complement to email marketing and content marketing, both of which benefit from the use of videos. Around 90 percent of users credit video for making purchase decisions.

I wished that my post would be helpful for you to know the different digital marketing strategies.