Email Marketing- A rising form of Digital Marketing.

       This Blog will give you insights into Email Marketing. 

                                            "What is Email-Marketing"

The use of email to promote products or services while developing relationships with potential customers or clients is known as email marketing. It is essentially direct mail delivered electronically rather than via the postal service. Aside from order confirmations and direct responses to customer questions, any email sent by a company could be considered email marketing. Email marketing is a subset of internet marketing, which includes online marketing through websites, social media, blogs, and other channels. 

Email marketing, at its best, allows businesses to keep their customers informed and tailor their marketing messages to their target audience. In the worst-case scenario, this type of marketing can drive customers away with persistently irritating spam emails.

                                             "How Email-Marketing works"

An email marketing campaign is simple to set up and track, making it accessible to small businesses. You could, for example, include a newsletter sign-up option on your website. You can send newsletters to a growing audience as people sign up. Customers can also be directed to the newsletter via your social media profiles. A regular newsletter is a quick and easy way to send out information about your company, upcoming events, and special offers. Email software also makes it simple to send out automated promotional emails to customers who haven't made a purchase in a while.

Email marketing enables you to target specific groups of customers or even individuals. Offering special birthday deals on merchandise or services to individual customers is one way to accomplish this. 

Customers are more likely to see an email than a social media post, which is a significant advantage of email over social media. Simply posting something on social media does not guarantee that everyone you want to see it will see it. An email, on the other hand, will remain in an inbox until it is read (or deleted).

                                             "Email-Marketing Strategies"

1)- Build your own list- Sending an unsolicited email will only turn off the majority of the people you were hoping to convert into customers. Make it clear when customers are opting in to receive your emails, whether through your website, in-store, or at an event.

2)- Follow the Law- Email marketers must follow the CAN-SPAM Act's rules. These guidelines include using a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the bottom of emails.

3)-Mix up your messages- Don't just send out buy ads all the time. Use your emails to establish rapport with customers by sharing your expertise or that of others, as well as providing them with useful tips and insights. Share information that will help them learn more about you and your business.

4)- Optimize your Mobile- According to studies conducted by marketing analysts at the company Litmus, just under half of all emails are opened on mobile devices. That is, if your email does not display correctly on mobile platforms, half of your audience will believe you do not understand how to properly craft an email.